Meet the Team

  • Mark Huggins

    CHIEF EXECUTIVE OFFICER

    Mark developed over $3 billion in new products, created and launched multiple new business categories and brands, and invented hundreds of concepts which lead to 65+ US Utility patents filed. As SVP of Product Development TTI Power Tool Division he and his team won innovation of the year awards from Home Depot twice and over 100 industry New Product Excellence Awards.

  • Porter Whitmire

    CHIEF PRODUCT OFFICER

    With 25 years of experience, Porter has served in many product development roles. He started his career as a CAD designer and rose through the ranks to VP of Innovation and New Business Development. Porter developed over 400 products from power tools, to lawn and garden products, electronics, and lifestyle products. Porter traveled to Asia over 40 times working with supplies, sourcing agents, and overseeing product development teams.

  • Shain Brady

    CO-FOUNDER

    Chief Commercial Officer

    Shain has led several businesses from less than $50M to over $100M in top line revenue from Big Box, 2 step Distribution, and pure B2B eCommerce sales channels across multiple verticals. He has developed over 100 products from power tools to lawn & garden and automotive categories.

  • Alex Wu

    GM Asia Operations

    Alex has 30+ years working for some of the biggest consumer goods suppliers in the world. He launched multiple product lines worth billions of dollars in revenue. Alex has an extensive network within: batteries, outdoor equipment, electronics, power tools, and athletic gear.

  • INDUSTRIAL DESIGN

    20 + years of experience in product development using cutting edge insights for award winning product lines.

    Including Top Recruits from an acclaimed design intern programs. Assisted with GameLife Sports & ShatterBox Concepts early images, CAD, and innovations.

  • CONCEPT ENGINEER

    Top recruit with experience building dozens of working prototypes to prove out early concepts. Can take a concept from ideas on paper to early sketches to a working prototype.

Companies and Brand Experience

Companies and Brand Experience

Our Highlights

Contact us today for a Free Consultation.

We love to connect to new clients and assist in all facets of a product development journey!